In search of the Best Seo Tool for keyword research?
Well, you’re at the right place!
If you’re new to the world of digital marketing in general, you would have probably heard and perhaps you’re lost in the land of SEO. Well, in case you don’t know, the first step to SEO is keyword research, amongst building links, image optimization, quality content, etc.
Every SEO professional knows the importance of doing keyword research. Well, in case you’re ignorant, keyword research has the potential to make or break your site.
Yeah! I said so
While a good SEO keyword research tool can simplify and streamline your SEO workflow when used correctly, a poor SEO keyword research tool could give you poor analysis, make your research difficult, or even slow down your work.
So what is challenging now? Finding best Best Seo tool for keyword research? Finding a free SEO keyword research tool?
Don’t worry, before the end of this article, you’ll have no questions (Oops).
But before we head over to the list, let’s Boil down these aforementioned terms to a layman’s understanding.
What Is Keyword Research?
Keyword research is an SEO technique carried out by SEOs to determine and evaluate trending Search terms (keywords), their search volume, keyword difficulty (also known as search difficulty), Cost-per-click (CPC), Click-through rate (CTR), and many other metrics.
As said earlier, keyword research has the potential to make or break your site. and this is no further from the truth.
Imagine a situation where a new website with a domain authority of 2 trying to rank for a keyword of 98, that’s an error!. Then what if it does this for all of its articles, That’s a Disaster!!
Keyword research is an integral part of SEO and should be done with absolute supervision. And this calls for choosing a good SEO keyword research tool that’ll suit your needs.
What Makes A Good SEO Tool?
Keyword research is a primary function of SEO tools, followed by tons of other features.
I think the right question should be “What Makes a Good Keyword Research Tool?“
While there are lots of things to look out for when selecting or purchasing an SEO tool that can perform keyword research, there are a few major standards to look out for.
1. User Friendliness
While this should not be a major determinant for a good SEO keyword research tool, it shouldn’t be overlooked either. A Good Keyword research tool should be user-friendly and be easily Navigated at first sight.
2. Available Metrics
A good keyword research tool should be able to provide a good number of analyses that you’ll need to rank in SERPs.
3. Metrics Data Source
When selecting a keyword research tool, you must know and understand the source and how they calculate their metrics. In simple terms, what approach did they apply to get their values?
For instance, Ahref analyzes the number of referring domains the top 10 ranking pages have to determine the Keyword difficulty of a particular keyword. On the other hand, SEMrush analyses the authority of the top 10 ranking page to determine the keyword difficulty of a particular keyword.
It is very crucial to consider where the data in each keyword research tool originated from because you should be able to trust that it is free of errors and biases.
Best Seo Tool For Keyword Research
Here we go! Below are the best SEO tool keyword research selected based on our aforementioned standard factors.
1. Ahref – Keyword Explorer
Ahrefs, a major SEO software suite, has established itself as a leader in the SEO industry. Given its world-class data and user-friendly interface, SEO software is top-notch in its industry. Keyword research, backlink analysis, and SEO are a few of the capabilities offered by the company.
Ahref keyword research tool, keyword explorer, is a great research tool used by SEO professionals and highly recommended.
The tool is highly generic since it doesn’t restrict users to an unspecified/google search engine. With Ahref keyword explorer, you can search and analyze keywords on YouTube, Amazon, Yandex, and Bing.
Ahref keyword explorer is known for providing a high level of keyword suggestion and generating in-depth ideas on a specific keyword.
A single report of three keyword explorers, displays several information on search traffic, competition, CPC, CTR, and SERP position history, among other things.
Standout Feature –
Most keyword research tools provide only a general indication of keyword difficulty such as “easy” or “difficult” Or a number such as “76%”. Ahrefs on the other hand will tell you exactly how many backlinks you’ll need to rank on Google’s first page.
Keyword explorer, in combo with several other Ahref SEO packages costs $99/month for a lite plan and $179, $399, and $999 for a standard, advanced, and agency plan respectively.
SEMrush is an all-in-one solution for digital marketers. The robust SEO tool features over 50 products, tools, and add-ons across online visibility management, including tools for search, content, social media, and market research data for over 140 countries with seamless integration with Google, and other task management platforms.
You can type a keyword into the Keyword Overview tool to receive a complete picture of all you need to know. This includes information such as how many people search for the phrase every month if the keyword is becoming more popular or less popular, and much more.
SEMrush alongside ahref provides a large list of keyword ideas and suggestions. With just a single keyword input, you can uncover lots of keywords you never know of.
With SEMrush, you can easily find keywords your competitors are searching for, by inputting your competitor’s website in the domain overview tab. By doing this, you can find a handful of information such as search terms, keyword data, keyword ideas, and other organic traffic metrics.
Standout Feature –
Unlike ahref who updates its database every 3 days for an agency plan, semrush with its large keyword databases of over 20 billion, updates its keyword database pretty much every day.
Semrush Pricing –
The plan starts from $119/month for a pro plan followed by the guru and the business plan which cost $229.95 and $449.95 respectively.
3. Uber suggest
Ubersuggests is a good-to-go SEO tool from the popular digital marketing expert, Neil Patel. The tool provides data on search volume, keyword ideas, keyword difficulty, cost-per-click, click-through rate, and more.
The keyword overview is a major feature of uber suggest as it provides a detailed overview of the keyword inputted. The tool is good at fetching long-tail keywords.
Apart from being a keyword research tool, uber suggest has so many other delicate digital marketing features such as domain overview(including keywords overview, etc), backlink analysis, site audit, traffic overview, rank tracking, etc.
Stand Out Feature –
The ability to track the age range of searchers of a particular keyword is just an exceptional feature .
By knowing the age range of searchers of a particular keyword, you would be able to optimize your content to properly fit the searcher’s intent.
In addition, the age range of keywords can also pre-inform you on how profitable a particular keyword would be.
For instance, a keyword with a searcher’s age range below 18, would probably not convert well. Since most people under 18 don’t have a card, this won’t make transactions even though your product is appealing.
Ubersuggest is apparently one of the cheapest SEO tools for digital marketers and its value-for-money is 100%. With 12 dollars you can get an individual monthly plan followed by the business and agency plan which cost $20/monthly and $40/monthly respectively.
One of Ubersuggest’s intriguing features is its life plan. Ubersuggest life plan starts from $120 (Cheap right?! Yeah!) to $400 depending on the package you need.
4. Moz Pro – Keyword explorer
Moz Pro is a pioneer in the search engine optimization (SEO) industry. Since its inception in 2004, Moz has grown to become one of the most popular SEO tools.
The site’s monthly subscription, Moz Pro, contains a slew of features aimed at helping you run more effective SEO campaigns and boost your digital marketing outcomes.
Moz Pro is an all-in-one solution for digital marketers. The SEO tool is a package of a keyword research tool (keyword explorer), backlink analyzer, page crawler, spam checker and so many others.
A single search at the Moz Keyword explorer presents lots of information such as the monthly search of the keyword, difficulty, organic CTR, keyword suggestion, priority, and SERPs analysis.
Standout Feature –
In my opinion, the priority metric display is a standout feature of Moz Keyword Explorer.
The priority metric is simply a combination of search Volume, Difficulty, Organic CTR and My Score. With 1 being the lowest and 100 being the highest.
Higher Priority represents a sweet spot of higher Volume and lower Difficulty.
Moz Pricing –
Moz pricing begins from $99/month for a standard plan followed by the Medium, Large and premium plan which cost $179, $249 and $599 respectively.
5. Keyword Generator (Free)
Keyword is another unique product (but this time free) from ahref and the good news here is that it’s all free.
Although the tool is not as good as keyword explorer, it’s okay for a startup. With a single input, you could get hundreds of suggestions and keyword difficulties of those suggestions.
Keyword generator allows you to do keyword research in over 170 countries.
The Keyword Generator can also be used to generate keyword suggestions for Bing, YouTube, and Amazon. Just go to the top of the page and change the search engine.
Standout Features– It is Free
So this is it!