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While there are tons of affiliate programs available for just any type of website. You might still be lost in the woods, searching for the right one to fit your niche.

If you’re into the home decor or interior design niche, you might have heard of Wayfair. 

But did you know they have an affiliate program?!

Well, Yes they have, but is it any good, is it worth it? – we’ll get to know

In this article, we’re going to cover everything from the soup to the nuts of the Wayfair Affiliate Program.

Wayfair Affiliate Program – The 2022 Ultimate Review

Wayfair affiliate program: The 2022 Review

Headquartered in Massachusetts, United States, Wayfair is an e-commerce company that specializes solely in furniture and home goods.

The 19-year-old e-commerce company has developed itself into a giant in the home products industry. 

With over 14 million products from 11,000+ global suppliers, Wayfair’s revenue has kept on increasing from 600 million U.S. dollars in 2012 to 14.145 billion in 2020.

In fact, it ranks 2nd among the fastest-growing retailers in the U.S. and the 4th most popular online store in the furniture and appliances segment.

The website provides anything from kitchen and furnishings to garden and pet supplies, among other things.

Not hyping, Wayfair is the Amazon of the home goods market!

So what about their affiliate program?

The Wayfair affiliate program is a marketing strategy from Wayfair aimed to allow website owners promote Wayfair products and earn commissions when orders are purchased via Wayfair affiliate’s personalized links.

Websites, from blogs to magazines, from wiki to brochures, and other tens of websites available, are all allowed to join the Wayfair affiliate program. However, there are some requirements which you should stick to.

As you should know, promoting products from new brands can be difficult and won’t possibly convert. Well, this is not the case for Wayfair, as it’s already a leader in its industry. You don’t need to care much about inviting your audience to the company, since it’s well known.

Formerly, Wayfair was in partnership with the USA affiliate marketing network, ShareASale. Not until it switched over to a new affiliate marketing network.

The Wayfair affiliate program is now hosted on CJ affiliate, formerly known as Commission Junction.

Headquartered in California, United States, Cj Affiliate is an online advertising company established by Publicis Groupe. 

CJ Affiliate creates a chain between two people involved in affiliate marketing: the affiliate, and the merchant.

To join the Wayfair affiliate program, you’ll need to sign up as a publisher to CJ affiliate

By signing up to the Wayfair affiliate program via Cj affiliate, you’ll also get access to promote other Wayfair branded retail websites products such as Perigold, AllModern, Joss & Main, and Birch Lane.

Wayfair Affiliate Program Policy

Mayfair affiliate program policies

As said earlier, the Wayfair affiliate program application is open to all types of sites ranging from blogs of different niches, magazines sites, wiki, brochures sites, and many others.

However, it is worth noting that sites in any niche such as religion, politics, gambling, adult/sexual topics, Ponzi scheme sites, and other related sites have zero odds of being accepted. 

In addition, Wayfair disapproves sites involved in price discounts, price comparison, and bulk voucher lists. 

Wayfair, Unlike the Walmart affiliate program,  allows affiliates to promote goods on social media networks such as Facebook, Instagram, Reddit, Twitter, Digg, Snapchat, However, it’s worth noting that Wayfair does not allow sharing of affiliate links on Pinterest.

You can also promote Wayfair products using email marketing, although it’s not ideal.

Wayfair is very strict when it comes to marketing its products via emails. According to Wayfair, emails sent to market Wayfair products should not sound like the company itself.

In addition to that, the Wayfair program term states that you should endeavor to send a copy of the email you would like to use before spreading them.

To be on the safer side, when marketing Wayfair affiliate products via email marketing, refer your audience to your website or blog. 

Also, another important caveat is that Wayfair does not allow you to use ads to send traffic to their website. 

To bypass, it’s ideal you place the ad for your website or blog (which you’ve used to make a review of the product), then refer to the products via the affiliate link.

Wayfair Affiliate Program: Cookie Duration

Wayfair affiliate program cookies duration


The Wayfair affiliate program has a seven days cookie duration, far better compared to Home Depot (with a cookie duration of 24 hours) and poor compared to the standard cookie duration.

But first, to make sure we’re all on the same page, let’s roll back a little.

A cookie is a file used to store small data packets sourced from a web server to users’ browsers while they browse the Internet.

Affiliate network providers make use of cookies to track affiliate referrals data and pay commission as due.

The debut of affiliate cookies has apparently erased the times “where a click from a potential buyer who may decide to leave a website for a while and come back subsequently to purchase the product “ can’t be credited to the affiliate marketer.

So with affiliate cookies, whenever a user clicks on your affiliate link, even after leaving the site for a while (depending on your cookie duration), they can return back to purchase the product and you’ll still earn your commission as due.

Wayfair Affiliate Program: Nationality Advantage and Restrictions

Mayfair affiliate program restrictions

Wayfair affiliate program is open to countries, people from all walks of life only with a few restrictions.

Americans residing in the following states are not allowed to join the Wayfair affiliate program due to Nexus tax laws in those regions. These States includes;

  • Louisiana
  • Minnesota
  • Hawaii
  • Idaho
  • Missouri
  • New Hampshire
  • Tennessee
  • Wyoming
  • Indiana
  • Oklahoma
  • New Mexico
  • Mississippi
  • Alaska
  • South Carolina
  • North Dakota
  • West Virginia
  • Montana
  • Arkansas Delaware
  • Nebraska
  • Iowa
  • South Dakota
  • Nevada
  • Oregon
  • Vermont
  • Kansas

Wayfair Affiliate Program Commission Structure.

Wayfair affiliate commission rates and structure

Wayfair affiliate program has a 7% commission rate. It’s pretty good relative to the rate of another affiliate program like the Home Depot affiliate program.

Even though Amazon pays higher than Wayfair for Home and decor products, Wayfair still outranks Amazon in this industry with its cookie duration of seven days.

An important caveat is that Wayfair does not ship outside the United States. So, it won’t make any sense to promote their product if your audience is based in Nigeria.

Wayfair Affiliate Program: Requirements And Applications

Wayfair affiliate program requirements and applications

Generally, Wayfair has no requirements page. You just need a live-functioning website stocked with quality content.

But this not should not give you a relief peel, because Wayfair is one of the most strict affiliate programs when it comes to accepting affiliates applications as well as banning sites.

Wayfair does not approve any sites in any niche such as religion, politics, gambling, adult/sexual topics, Ponzi scheme sites, and other related sites, have zero odds of being accepted. 

In addition, Wayfair disapproves sites involved in price discounts, price comparison, and bulk voucher listings.


Wayfair Affiliate Program Alternatives

Wayfair affiliate program alternatives


While the Wayfair affiliate program might be suitable for your websites or blog, you might not be interested in it because of some personal reasons.

Well, that shouldn’t be a problem because we’ve made a compiled list of the 3 best Wayfair affiliate program alternatives.

1. Amazon

Amazon logo ; Wayfair affiliate program alternative

Headquartered in Washington US, Amazon is a popular international e-commerce site. 

It focuses on just more than e-commerce. Cloud computing, artificial intelligence, and digital streaming are a few of the many stripes which source income for Amazon.

Amazon is a behemoth in the affiliate marketing world. It is the most popular affiliate program in the world, while not being the first.

In comparison to the Wayfair affiliate program, Amazon is a good alternative, as it does not restrict merchants to just one category of products; home and decor.

Where Wayfair settles affiliates with a 7% commission rate, Amazon has an 8% commission rate.

Amazon affiliate program is a viable alternative to way fair affiliate program. However, it has one major downside; a cookie duration of 24hours.

2. Home Depot

Home depot logo ; Wayfair affiliate program alternatives
Source –

Home Depot is an old geek in the home and decor industry. With $110 billion in 2020 revenue, the 43-year-old corporation is the largest retailer, followed by Lowe’s Home Improvement ($90 billion) and HomePro ($60 billion).

The company has a wide range of products and materials for home improvement, renovation, and repair. Home Depot offers a broad array of products, including appliances, baths and faucets, blinds and window treatments, and building supplies. 

With over 2200 stores worldwide, 500,000 employees, and 2 million products, home depot is the world’s largest home improvement retailer.

Home Depot sounding like an expert in the field is a significant factor to consider.

Home Depot, on a norm, has a commission rate of 8% for home and decor products. This is a little bit better than Wayfair Affiliate program commission rate.

However, alongside Amazon, Home Depot has a cookie duration of 24hours.

If you want to know more on Home Depot affiliate program, you can check our article on that.

3. Costco Affiliate ProgramCostco affiliate program

Following Walmart and Amazon, Costco is the third largest retail store third largest retail store worldwide.

The company operates on a membership scheme and offers all available products for its affiliates program.

Likewise, we’ve also prepared a well detailed article on Costco affiliate program


Summary for Wayfair affiliate program


Long story short, the Wayfair is a viable affiliate program which can top of your source of income; just play their game nicely.

It outstands many other affiliate program that are focused on physical products. Their cookie duration, commission are just point of attractions.

If your niche is related to the home decor industry, then why waiting?! Apply and add Wayfair to your other streams of income.

Remember that you’re never limited to joining as many affiliate program as you want. Target, Walmart, Home Depot, Amazon are many other home improvement and decor related affiliate program are always there for you.

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